Search Engines - why all the fuss?

It is truly amazing how many of our customers believe that once you get your website up on the server, everyone can see it. Well of course only those who know your domain address will see it and if you are lucky, Google, Yahoo and the other search engines may list you - eventually.

A few years back, it was just a matter of submitting your website to the search engines and voila, there you appeared! Now, with so many websites and competitors, it has become much more difficult. Just read webmaster forums to appreciate the frustration of not being listed.

For many businesses, it is crucial to be found in the search engines and most importantly, the top ten results for the success and financial viability of their business, especially if it is web based.

There is so much to learn and as we realise you are busy, we keep up with all the latest in SEO and then pass this information onto our customers.

Do you know about the following:

• In the sandbox
• Jagger
• Page rank
• Sitemaps
• Popularity toolbars
• Back links

If you do then you are probably on the ball, however, from our experience most do not and so you do need us to educate you on a process that can either make or break you and your business.

We provide our customers with the knowledge to get their websites listed in the search engines

Search Engine Optimisation is the process of structuring a web page so that it is found, read, and indexed by search engines in the most effective manner possible, making your web site and its' content attractive, relevant and visible to search engines and web searchers.

So how does a web site get into search engines listings? The major search engines use computer programs commonly called robots or crawlers to follow links from one page to another and retrieve the contents of each page. The contents are indexed and added to the search engines' databases.

The whole aim of the game is to get these robots to visit your site. We help you to create websites that are search engine friendly.

The next time you use a search engine, look for your own site. What words would someone use to bring them to your site? Is your site listed in those search results? If you are, where do you appear? When you search for websites, how many results pages are you willing to look at before you click off the search engine?